You will find the Ads on the right hand side and at the top of the Yahoo Search page on keywords / key phrases that have choose in your search. You display your ads on Yahoo, and pay only if people click your ads.

You will read and hear that in the Online Marketing world the Google ads are better and the Google AdSense is the best PPC program to drive visitors to your website, but I don’t think so. You cannot get enough traffic. Use both techniques in your Internet Marketing to drive fresh traffic to yourweb site. Use Yahoo’s search network as an additional technique to get more shoppers to your website.

If you have read what I have written about Google ads, then you already know enough about Yahoo’s PPC to start.

It is important that I tell you that the minimum bid on Yahoo Search Marketing is higher than that on Google AdWords so you may want to leave less relevant search terms off, and be careful here too, Yahoo's high traffic can definitely drive up your advertising costs.

Like Google Yahoo search marketing provides some free tools for your ads. At the beginning they are good enough, but you will need some good software and tools too if you want more visitors and a better ROI (return of investment).

Begin with your yahoo search marketing by subscribing right here.